CASE STUDY

Motor City Industrial: From Gut-Feel Pricing to

$545K Margin Lift

Motor City Industrial,

a

$16.4M industrial parts distributor,

achieved

$545,000 in gross margin lift and over

10X ROI within 12 months

by implementing

Intuilize's AI-powered pricing optimization.

Employee pricing adoption increased

from 25% to over 90%,

eliminating reliance on gut-feel decisions

and

transforming pricing chaos

across 26,000+ SKUs

into systematic profit.

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"I used to think I could do it all on my own...but Intuilize showed us how to optimize our operations and make more informed decisions. We went from relying on gut feelings to using metrics-driven insights."

— Joe Stephens, CEO

Take the Free Diagnostic to See Your ROI Potential Most mid-sized distributors ($25M–$150M) face at least one of four major profitability gaps. This short assessment will help you identify which gap is costing you the most and what to do about it.

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Intuilize, 2026